With all the massive marketing campaigns and fancy restaurants popping up everywhere to promote the vegan lifestyle, the truth behind the lifestyle prompts a different story. Is the lifestyle supporting the environment as some people tend to believe, or is the lifestyle one that people can sustain over a period? Delving deep into the truth, the first thing that is discovered is that most of the vegans start on their mission to change their lifestyle based on trying to stay healthy. Next, the perk behind saving their bodies is saving the environment pops up. It is only natural for the human mind to continue to find justifications for practices that they adopt.
The Power of Media
Marketing campaigns around the world are only adding to the thirst that people have behind turning vegan and have even created the Veganuary, a time of the year when people are welcome to try Veganism and see if it is for them. The campaign is by far the most fabulous one, and people make an effort to take photos and post across social media channels about their experiences through every day of the month. However, here is the truth, most of the vegans who post photos on the web hardly take note of the source of their food, and instead focus on the excellent plating skills of the chef.
Vegans are not the only people who want some glory when they post the photos. Businesses around the world have identified that they have a market that they can sell something to and have made it their mission to sell overpriced, inferior goods; the same they did with traditional foods available today. As the number of vegan lifestyle choosers around the world increase, the number of corporate entities selling vegan foods has also increased.
The Impact on The Environment
The real question that vegans should be asking the stores they purchase their food at is where they source the food from. Instead of filling their baskets with all the beautiful array of vegan meals from the world, people have been failing to ask the right question. The pomegranates and mangos come from India while the lentils come from Canada. The beans of the world come from Brazil while the berries from other countries like the USA and China. If you are thinking what the problem with the foods being imported from international destinations could mean, then there is much to consider. Buying meat and vegetables that are sourced locally just down the road from where you live is a lot healthier than enjoying something that has traveled hundreds of kilometers. While you think you are helping your body, you are plundering the countries from where the foods you enjoy are being sourced from. For the sake of trade, countries such as Kenya are suffering because they need to trade Avocados and Quinoa. The corporates realize the demand for these products and raise the prices exponentially for the goods, making it very hard for the residents to buy them in their country of origin. Yes, there is a more in-depth story and bigger truth behind turning vegan. Look at the fact in its entirety and be wary of the source of your foods.